TRADITIONAL TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as established television formats, relying on fixed air times via cable. In contrast, digital services operate on subscription models, with Netflix, Disney+, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between conventional TV networks and streaming services has esca